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Driving Compliance With Accurate HCP Specialty Data
A compliant, scalable way to verify and correct HCP specialty designations before they affect targeting, sampling and incentive compensation.
Top-10 pharmaceutical manufacturer
ProFocus, MedProID
Customer master
Specialty verification
The Challenge
A top-10 pharmaceutical manufacturer needed a compliant, scalable way to verify and correct HCP specialty designations across its customer master. Sales representatives had direct knowledge of HCP specialty discrepancies but no compliant mechanism to flag and resolve them, creating risk around promotional targeting, sample distribution and incentive compensation accuracy.
The Result
MedPro’s Specialty Challenge Process verified 70% of submitted challenges as correct through automated matching against MedPro Best Specialty values, with the remaining 30% corrected through call center verification. The manufacturer gained a scalable, ongoing process to maintain specialty data integrity across its HCP universe with confidence.
“The team has been awesome from day 1, the Customer Success team makes my job so much easier with the support they provide, and the Call Center team that manages specialty verifications are amazing. Thank you!”
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